Notably, after deciding to bring all of its 2021 movies directly on HBO Max, Warner Bros. is taking the next step in this collaboration. This also shows that Warner Bros. is continuing its efforts to lure more viewers to the HBO Max platform with its content. The pandemic has hit hard on almost all industries across the globe. However, it is the travel, aviation, and film industry that has taken the uppercut. Several movies got shelved, many did not get the openings they were supposed to get. In fact, several movies are still looking for platforms for release. We have seen several movies directly releasing on OTT platforms. This created a win-win situation as the profit is shared between production houses and OTT platforms based on their agreement.
Warner Bros. hasn’t shared names of the 10 movies that are supposed to debut on HBO Max
WarnerMedia chief Jason Kilar stated during AT&T’s second-quarter earnings call this week that although the theatrical release of “Godzilla vs. Kong” amassed $463 million in revenue, the response from the viewers at home was very good as well. This means that people are enjoying this new format of watching their favorite movies from the comfort of their homes, which helps keep them safe as well. Besides, Kilar also announced that Warner Bros. will be producing 10 films that will debut on HBO Max, the same day of their theatrical release. Although there is no clarity regarding the titles of the 10 films, you can expect some surprises on the way. Moreover, this decision also shows that the company does not want to stick to the film industry’s way of releasing movies back in 2015 or ’16 or ’17. The pandemic has changed the scenario for all the industries and the impact can be seen right away, with the change in strategies of the film industry. Especially, the film industry now, cannot go ahead with lengthy windows between theatrical and home exhibitions of movies. As noted by The Verge, Kilar also confirmed that the theatrical windows for some of their movies would be 45 days. The at-home audience will be thrilled with this move, but theater owners may not be welcoming of this move. In response to this situation, Kilar said, “I think that what you’re going to see is this industry continue to evolve and to continue to innovate in ways that not only works for consumers and fans, but also works for our business partners.“
